Instead of focusing solely on the highest rents, CBRE collaborated with the owners to establish a new strategy, looking to attract long-established, financially stable luxury brands while maintaining the maximum occupancy possible. The strategic shift had an immediate effect, diversifying the tenant mix from mostly luxury jewelers to a broader variety of men’s and women’s luxury fashion and accessories retailers, an art gallery and elegant home goods. This helped revive the center as a true destination, where, for example, a bride could shop for her ring, wedding dress, shoes, trousseau and gifts for her bridal party, all in one location. CBRE also evaluated under-utilized parts of the shopping center—from corridors to storage areas —and transformed them into 3,000 square feet of new leasable space. CBRE also worked with the client to reimagine the overall retail experience, investing in additional customer service training and distinctive uniforms for staff to ensure an unparalleled experience for visitors. The property has since enjoyed record-breaking performance.